Insights

Five Brand Strategy Considerations

Marketing is the growth driver for any business. However, building a loyal, trusting client base has never been more challenging. This is especially true in B2B and B2G services environment, where more complex solution offerings and longer sales cycles are shaping clients’ journeys. We handpicked the top five B2B brand strategy considerations you should keep […]

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Square Peg, Round Hole: Defining Your B2B Brand Value Propositions

As the saying goes, you can’t fit the square peg in a round hole. Nevertheless, all too often businesses forget this basic principle of physics. Businesses forget to identify, or simply disregard their unique brand value propositions. This leads to an identity that is not only difficult to identify but even harder to relate to. […]

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A Power Affair of Brand Equity and Asset Values

A brand is your business asset. An intangible asset that constitutes a large portion of your company’s valuation. Strong brand equity helps businesses minimize risk and positions them for future growth. In this rapidly evolving world, staying ahead of the competition while driving profitable growth is harder than ever. It requires global business leaders to […]

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APPETITTE Wins Gold at the 2020 Hermes Creative Awards

APPETITTE’s work was recognized with the Gold Award in the Integrated Marketing – Company Branding category at the 2020 Hermes Creative Awards – an international competition that honors professionals involved in the conceptual, writing, and design phases of digital and traditional marketing media. The world-renowned awards program is administered and judged by the Association of Marketing […]

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Creativity Unleashed: Open-Spaces and the Positive Workplace Culture

Remember being a kid once? We certainly do. Climbing up a tree to read, or running outdoors to clear the head and find inspiration for that deliverable project due the next day. As we enter the workforce, a typical day for most of us is spent at the office, at our dedicated desk. And whether […]

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The General Data Protection Regulation (GDPR): Key Points for B2B Companies

Effective May 25, 2018, the General Data Protection Regulation (GDPR) came into force. It puts personal data privacy at the forefront of business operations. Bringing the biggest change to the European Union (EU) data privacy and security regulation in more than 20 years, the GDPR poses a great challenge to global marketers and IT departments. Although this […]

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