Square Peg, Round Hole: Defining Your B2B Brand Value Propositions
As the saying goes, you can’t fit the square peg in a round hole. Nevertheless, all too often businesses forget this basic principle of physics. Businesses forget to identify, or…
COVID-19: Driving Business Forward in Times of Disruption
While the rapidly escalating COVID-19 global pandemic presents critical strategic, operational, and human capital challenges for many businesses, it is imperative that business leaders work together with chief marketers to leverage…
The General Data Protection Regulation (GDPR): Key Points for B2B Companies
Effective May 25, 2018, the General Data Protection Regulation (GDPR) came into force. It puts personal data privacy at the forefront of business operations. Bringing the biggest change to the European…
Five B2B Brand Strategy Considerations
Marketing is the growth driver for any business. However, to build a loyal, trusting client base has never been more challenging. This is especially true in B2B sector, where more…
Creativity Unleashed: Open-Spaces and the Positive Workplace Culture
Every day, we live and breath branding and marketing, bringing the best out of the clients we serve. And we love every bit of it. Largely, this can be attributed to…
A Power Affair of Brand Equity and Asset Values
Put it simply, a brand is your business asset. An intangible asset that constitutes a large portion of your company’s valuation. A strong brand equity helps businesses minimize the risk…
Leveraging the Last Drive of the Year
3 things your business can do now to gain a competitive edge in 2018 Once the Holiday season kicks in, wrapping up the deals for the year and planning corporate…