Square Peg, Round Hole: Defining Your B2B Brand Value Propositions
As the saying goes, you can’t fit the square peg in a round hole. Nevertheless, all too often businesses forget this basic principle of physics. Businesses forget to identify, or…
The General Data Protection Regulation (GDPR): Key Points for B2B Companies
Effective May 25, 2018, the General Data Protection Regulation (GDPR) will come into force. It puts personal data privacy at the forefront of business operations. Bringing the biggest change to the…
Five B2B Brand Strategy Considerations
Marketing is the growth driver for any business. However, to build a loyal, trusting client base has never been more challenging. This is especially true in B2B sector, where more…
Creativity Unleashed: Open-Spaces and the Positive Workplace Culture
Every day, we live and breath branding and marketing, bringing the best out of the clients we serve. And we love every bit of it. Largely, this can be attributed to…