Creativity Unleashed: Open-Spaces and the Positive Workplace Culture
Remember being a kid once? We certainly do. Climbing up a tree to read, or running outdoors to clear the head and find inspiration for that deliverable project due the next day. As we enter the workforce, a typical day for most of us is spent at the office, at our dedicated desk. And whether it’s a cubicle or a shared desk, the so-called “open-space” office design can be far from open.
At APPETITTE Brand Equity Management, we decided to experiment with the office space. We deployed a diverse workspace policy allowing flexibility based on the task at hand. After all, it is directly correlated with our creativity, wellbeing, and productivity. It helps us build positive workplace culture. Sometimes, most of our time is spent at our client’s location, especially when we work on branding and marketing strategy consulting projects. Other days, we perform best at our office while preparing public tenders and crafting technical proposals for integrated marketing and advertising services. Today, we took our office outdoors and had some fun with the commercial photography while drafting a marketing strategy for our client.
Whatever your business’ workplace policy is, remember that you are the one who writes it. A policy that’s well-aligned with your company values and focused on the wellbeing of your employees positively influences your corporate culture. It helps you build brand equity. Invest in it and it will pay huge dividends in the long run.
Image credit © APPETITTE
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