Focused Brand Strategy Drives Mixed-Use Commercial Property Value
Our client, a large commercial real estate developer, added a new 1,937,500 square foot Class A office and retail development project to its diversified commercial property portfolio. The company was aware of our branding capabilities and commercial real estate industry know-how and called on APPETITTE to help them create brand identity and define effective marketing communications strategy for the new property in order help accelerate the leasing process and attract quality tenants.
Solution & Impact
We worked with a client to help them identify unique brand value proposition of the commercial property and analyze competitive environments in the region. By integrating analytics, commercial real estate market know-how, strategic positioning, and targeted marketing approach, we were able to identify key drivers and capabilities of the property. This allowed us to create a comprehensive marketing strategy that was focused on developing consistent brand image across all touch-points of contact with prospective tenants, customers, investors, and other stakeholders.
As a result, the new retail and office center became a magnet for the leading global businesses and retailers, helping our client secure long-term lease contracts and substantially increase property value.
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