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Designing a Scalable B2B Marketing Infrastructure for a Risk Management Startup

The Challenge

Our client, a visionary business risk management startup, was getting ready to launch its operations and lacked a brand to match its corporate vision. The company called on APPETITTE to help create a memorable brand identity and go-to-market strategy for its B2B risk management services and products across North America.

The Solution

We acted as an in-house marketing department, overseeing overall corporate marketing efforts – brandingmarketing, and corporate communications. By working closely with the executive management team, we identified unique brand value propositions and drafted an actionable brand marketing roadmap. This allowed us to implement effective brand marketing strategy from the ground up -from brand identity development and marketing collateral creation to digital marketing, SEO, web design and development, social media strategy, product marketing, email marketing, corporate photography, and corporate social responsibility initiatives.

The Results

By allowing our corporate marketing team to steer all of the brand development and corporate marketing efforts, the client was able to position itself as a strong new player in the target market and achieve profitable growth.


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Work Scope
+Brand Strategy +Brand Identity Development +Digital Identity Development +Website Design & Development +Corporate Marketing Strategy +Corporate Communications +Product Marketing +Email Marketing +Social Media Strategy +Corporate Social Responsibility +Corporate Photography + Marketing Optimization
Client
Risk Management Company