Effective Branding Helps Business Risk Management Startup Achieve Profitable Growth
Our client, a visionary business risk management startup, was getting ready to launch its operations and lacked a brand to match its corporate vision. The company called on APPETITTE to help create a memorable brand identity and market its B2B risk management services and products across the globe.
Solution & Impact
We acted as an in-house branding and corporate marketing department and worked closely with the management team to help them identify unique brand value propositions of the business risk management firm. This allowed us to craft a brand strategy that was directly connected to client’s customer needs, emotions, and competitive environments.
We oversaw a full suite of corporate marketing efforts including development, design, implementation, and management of integrated branding, marketing, and corporate communications efforts. From brand identity design and development, corporate marketing collateral creation to digital marketing, SEO, web design and development, social media strategy, product marketing, email marketing, corporate photography, and corporate social responsibility initiatives.
By allowing our corporate marketing team to steer all of the branding and corporate marketing efforts, the client was able to develop a strong positioning in the market that led to a profitable growth.
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