Scaling up the Corporate Image of a Hedge Fund
Our client, an alternative investment management company, was not satisfied with its current corporate image and the brand image of the Hedge Fund. The firm called on APPETITTE to help improve the Fund’s brand image within an overall brand management framework that would define brand value propositions and deliver strong, unique and consistent brand image across all touch-points of contact with the investors and stakeholders.
Branding Solution & Impact
Working closely with the investment firm’s Managing Partners, APPETITTE branding team identified brand value proposition and the unique personality of the Investment Fund. This allowed APPETITTE to execute a brand strategy that reflected on key aspects of Hedge Fund’s personality and values while directly connected to its investor emotions and competitive environments. As a result, APPETITTE delivered fine-tuned, unique, and consistent Fund’s brand image design.
By scaling up its corporate image, the Hedge Fund was able to attract quality investors and top-of-the-line global investment managers.
We are here to help you win
Contact us today to see how we can help you improve the brand image of your financial services firm and offerings, while driving value to your investors.