Brand Refresh for an Alternative Investment Management Firm
Our client, a boutique alternative investment management firm, was not satisfied with the current image of their brand. The firm called on APPETITTE to help design and oversee the branding refresh campaign. The goal was to help define the unique brand value propositions and deliver a strong, unique and consistent brand image across all touch-points of contact with the investors and stakeholders.
Working closely with the investment firm’s Managing Partners, APPETITTE strategy and creative teams joined efforts in helping identify the unique brand value propositions and reshape the personality of the brand. We crafted and executed a branding refresh campaign that exceeded our clients’ expectations.
By scaling up its corporate image, the client was able to stand out from the crowd in the highly competitive global financial services marketplace while putting its unique service offerings at the forefront of the decision-makers.
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