Scaling up the Corporate Image of a Hedge Fund
Our client, a boutique alternative investment management firm, was not satisfied with its current corporate image. The firm called on APPETITTE to help improve the Firm’s brand image within an overall brand management framework. The goal was to help define brand value propositions and deliver strong, unique and consistent brand image across all touch-points of contact with the investors and stakeholders.
Branding Solution & Impact
Working closely with the investment firm’s Managing Partners, APPETITTE strategic branding team identified brand value propositions and the unique personality of the hedge fund. This allowed APPETITTE to execute a brand strategy that reflected on key aspects of the investment firm’s personality and values. As a result, APPETITTE created a unique and consistent brand image. The new “look and feel” was directly connected to the hedge fund’s stakeholder needs, emotions, and competitive environments.
By scaling up its corporate image, the investment management firm was able to position itself in the market and attract quality investors as well as top-tier global investment managers.
We are here to help
Contact us today to see how we can help you improve the brand image of your financial services firm and drive value to your stakeholders.