Leveraging the Last Drive of the Year
3 things your business can do now to gain a competitive edge in 2018
Once the Holiday season kicks in, wrapping up the deals for the year and planning corporate Holiday parties seem to consume all of our time and effort. Not so fast.
What businesses often neglect is the amount of leverage they have to kick off the upcoming year ahead of the competition.
We looked at the current corporate marketing practices and B2B marketing trends for 2018 to combine a very brief list of the top 3 things you can do now in order to give your business a competitive edge ahead of a new year:
1. Give your business a digital “face-lift”
This should be obvious, but too often we pay little attention to our corporate image. Whether it is a website showcasing your commercial real estate portfolio, financial expertise, or sustainable energy solutions, the outcome of an outdated digital “home base” is usually more damaging to the brand equity than we would like it to be. Think of your business brand as a person. Having a positive personality is great, but we still need to take care of our appearance. The same applies to your business. If you haven’t updated your corporate website or marketing collateral in a while, there is no better time to do this than now.
Typically, our custom, fully-responsive basic website design, and development take between 4-6 weeks. By refreshing your corporate image now, you are giving your business a head start to the year ahead and gaining a substantial competitive edge in the marketplace.
2. Optimize your content for search engines
This goes without a saying: in the age of digital technology, your expertise should not only be spelled out – it should be fully optimized for search engines. Why is this important? Search Engine Optimization, or SEO in short, plays a major role in lead generation and your brand’s visibility online. You simply can’t afford to not be out there where your potential clients can find you.
3. Make a brand strategy road-map
Too often businesses ignore the basics of strategic marketing planning. This doesn’t have to consume all of your time left in the year, but you should have some kind of metrics in place to help you determine which marketing channels should be your primary focus. User behavior is always shifting, and you should be aware and ready to adapt. At a very minimum, analyze the data you have on hand, and draft a brand strategy roadmap for the new year that positions your business for growth.
However you decide to go about leveraging the last drive of the year, remember that your business deserves it.
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Contact us today to see how we can help you drive growth.