COVID-19: Driving Business Forward in Times of Disruption
These are really challenging times. Times that force all of us to reassess what matters most. To stay resilient and find new ways. To transform. To get creative. As the…
The General Data Protection Regulation (GDPR): Key Points for B2B Companies
Effective May 25, 2018, the General Data Protection Regulation (GDPR) came into force. It puts personal data privacy at the forefront of business operations. Bringing the biggest change to the European…
APPETITTE Wins Gold at the 2020 Hermes Creative Awards
APPETITTE’s work was recognized with the Gold Award in the Integrated Marketing – Company Branding category at the 2020 Hermes Creative Awards – an international competition that honors professionals involved…
A Power Affair of Brand Equity and Asset Values
Put it simply, a brand is your business asset. An intangible asset that constitutes a large portion of your company’s valuation. A strong brand equity helps businesses minimize the risk…
Leveraging the Last Drive of the Year
3 things your business can do now to gain a competitive edge in 2018 Once the Holiday season kicks in, wrapping up the deals for the year and planning corporate…