Square Peg, Round Hole: Defining Your B2B Brand Value Propositions
As the saying goes, you can’t fit the square peg in a round hole. Nevertheless, all too often businesses forget this basic principle of physics. Businesses forget to identify, or…
APPETITTE Wins Gold at the 2020 Hermes Creative Awards
APPETITTE’s work was recognized with the Gold Award in the Integrated Marketing – Company Branding category at the 2020 Hermes Creative Awards – an international competition that honors professionals involved…
A Power Affair of Brand Equity and Asset Values
Put it simply, a brand is your business asset. An intangible asset that constitutes a large portion of your company’s valuation. A strong brand equity helps businesses minimize the risk…
Leveraging the Last Drive of the Year
3 things your business can do now to gain a competitive edge in 2018 Once the Holiday season kicks in, wrapping up the deals for the year and planning corporate…