Square Peg, Round Hole: Defining Your B2B Brand Value Propositions
As the saying goes, you can’t fit the square peg in a round hole. Nevertheless, all too often businesses forget this basic principle of physics. Businesses forget to identify, or…
A Power Affair of Brand Equity and Asset Values
Put it simply, a brand is your business asset. An intangible asset that constitutes a large portion of your company’s valuation. A strong brand equity helps businesses minimize the risk…
Leveraging the Last Drive of the Year
3 things your business can do now to gain a competitive edge in 2018 Once the Holiday season kicks in, wrapping up the deals for the year and planning corporate…