Square Peg, Round Hole: Defining Your B2B Brand Value Propositions
As the saying goes, you can’t fit the square peg in a round hole. Nevertheless, all too often businesses forget this basic principle of physics. Businesses forget to identify, or…
COVID-19: Driving Business Forward in Times of Disruption
These are really challenging times. Times that force all of us to reassess what matters most. To stay resilient and find new ways. To transform. To get creative. As the…
Five B2B Brand Strategy Considerations
Marketing is the growth driver for any business. However, to build a loyal, trusting client base has never been more challenging. This is especially true in B2B sector, where more…
A Power Affair of Brand Equity and Asset Values
Put it simply, a brand is your business asset. An intangible asset that constitutes a large portion of your company’s valuation. A strong brand equity helps businesses minimize the risk…
Leveraging the Last Drive of the Year
3 things your business can do now to gain a competitive edge in 2018 Once the Holiday season kicks in, wrapping up the deals for the year and planning corporate…